Strategic Marketing Consulting
Strategic Marketing and Digital Marketing Consulting for Small and Medium-Sized Businesses
Our strategic consulting methodology consists of two steps:
- A checklist of initiatives implemented within the company (marketing maturity score)
- Strategic Analysis Using the Customer Marketing Model©.
1. A checklist of initiatives implemented within the company (marketing maturity score)
It is indeed important to take stock of the marketing initiatives already in place at your company and determine which ones should be prioritized for implementation in order to achieve your marketing and sales goals. To conduct this assessment, we have developed a marketing maturity scoring system based on our Marketing Customer Model©.
2. Strategic Analysis Using the Customer Marketing Model©
This model helps structure the strategy and conduct an analysis based on customer and prospect data to develop an effective marketing strategy.
To achieve your Smarketing goals (the integration of sales and marketing), it’s important to follow several steps that will help you tailor your marketing to your customers and prospects.
Here are a few examples of strategic analyses that will be conducted:
- Buyer Persona
- KPIs (Key Performance Indicators)
- Marktec (a tool that helps improve performance and/or optimize marketing efforts)
- Customer Journey
- Digital touchpoints
- …
The customer journey will serve as the guiding principle for the entire marketing strategy we develop for your company. From brand awareness to customer loyalty, we will analyze and carefully consider every step to improve the customer experience and, in turn, increase your revenue.
Marketing Strategy Consulting Firm
The consultants at Maia Consulting support ambitious B2B small and medium-sized businesses with all their marketing challenges, as well as with their development and internationalization strategies and the growth opportunities available to them.
- Market Positioning
- Go to Market
- Demand Generation
- Lead Generation
- e-Commerce/Marketplace
- Internationalization
- Employer Branding
Digital Marketing Consulting Firm
Today, digital is an essential part of any marketing strategy aimed at building brand awareness, acquiring new customers, driving traffic to physical stores, or increasing customer loyalty. Digital is the foundation of all our strategies.
B2B Marketing Consulting Firm
B2B clients want the best possible experience when searching for a partner. B2B companies—whether manufacturers or service providers—must adopt this approach. The consultants at Maia Consulting work collaboratively with your internal teams to improve and enhance the performance and success of your projects.
Marketing Consulting Firm
New paradigms, new customer behaviors and expectations, and new technologies—the consultants at Maia Consulting are marketing specialists who are passionate about this field and love to share their knowledge. Their passion for marketing keeps them informed and trained on the latest trends.