The B2B services sector
Accelerate your B2B growth with expertise focused on services
We support service-based small and medium-sized businesses (IT, HR, finance/accounting, legal, and industrial services) with a strategic and operational approach tailored to their specific challenges: clarifying their service offerings, packaging and pricing, differentiation, online visibility, lead generation, and excellence in customer experience.
By taking into account new B2B buying behaviors (self-directed buying journeys, online research, reviews), we help our clients build an effective marketing and sales machine: useful content, SEO & GEO optimization, targeted campaigns, Account-Based Marketing (ABM), and sales enablement. We also amplify our impact on the ground through clear offerings, value-driven messaging, and well-equipped processes (CRM, marketing automation, generative AI).
Our goal isto integrate marketing into the overall strategy to drive growth for service-based SMEs based on concrete metrics (sales pipeline, conversion rate, lifetime value) and a unique positioning.
Our marketing support for B2B services includes
Strategy & Brand Positioning
- Market research and analysis of customer expectations by industry sector.
- Developing a distinctive positioning and messages tailored to each persona (decision-maker, buyer, user).
- Definition of a brand platform (values, mission, vision, tone of voice) and consistent visual guidelines.
Go-to-Market & Product Launch
- Definition or revision of service offerings: scope, deliverables, service levels, guarantees.
- Packaging and Pricing: Offers, Options, Subscriptions, and Recurring Models.
- Competitive analysis and segmentation of target accounts (ICP) to focus efforts on the highest-value niches.
- Launch plan and multichannel campaigns to accelerate customer acquisition.
Digital/Offline Acquisition & ABM (Account-Based Marketing)
- SEO/SEA & GEO strategy, social media (LinkedIn), email marketing, and lead nurturing to generate qualified leads.
- Participation in trade shows, conferences, and events
- ABM Programs: targeting strategic accounts, personalized sequences, events.
- Dashboards for pipeline, attribution, cost of acquisition, and ROI of marketing campaigns.
Sales Enablement & Conversion
- Sales scenarios, discovery scripts, objection/response matrices.
- Standardized, value-driven sales proposals, including industry-specific case studies.
- Implementation of a Marketing Qualified Leads (MQL) → Sales Qualified Leads (SQL) process to shorten the sales cycle.
Content Marketing & Visibility
- Editorial approach by vertical and by stage of the customer journey (problem, solution, choice).
- Content creation: case studies, white papers, checklists, webinars, short videos.
- Social proof: testimonials, reviews, partnerships, and certifications.
Our mission:
To offer an approach based on a rigorous methodology, tailored to the resources of B2B SMEs, to transform the complexity of services into measurable business impact.
At Maia Consulting, we understand the unique challenges facing service-based businesses: multi-stakeholder sales cycles, the difficulty of quantifying value, competitive pressure, and the need for proof. Our team combines B2B marketing expertise with a deep understanding of the environments in which service-based small and medium-sized businesses operate. We have helped companies like yours define their positioning, generate leads, and implement effective growth strategies.
They trust us
