Maia Marketing Recruitment: Marketing Recruitment Services for B2B SMEs

Ensure a Successful Marketing Hiring Process,from Defining Your Needs to Operational Launch

Maia Marketing Recruitment helps B2B small and medium-sized businesses recruit the right marketing candidate and get them up and running quickly.

Our approach is simple, structured, and unique:
We start with the business, translate that into marketing needs, define the role and its deliverables, and then recruit and provide genuine support to the right candidate from the very beginning.

If you're asking yourself these questions before hiring, we can help:

What exactly are my marketing needs right now?
What marketing roles and skills are truly relevant to my business?
Should we hire a junior, mid-level, or senior marketing professional?
How can you effectively assess a candidate's skills?
Who will organize and guide the onboarding process for the new hire?

Why Is Marketing Recruitment a Challenge for B2B SMEs?

In many B2B small and medium-sized businesses, marketing recruitment poses a challenge due to a lack of understanding and clear guidelines.

Marketing is often seen as a set of operational tasks: website, content, advertising, events, CRM…

Without a clear framework, it becomes difficult to know:

What We Really Expect from a Future Employee
What priorities should we assign to him?
How to Objectively Evaluate Profiles
And how do you measure success after hiring?

Hiring without this clarification is often like hiring without a clear job description.

Why use a marketing recruitment service?

Marketing recruitment rarely fails because of the candidate.

It fails because the marketing function is not sufficiently understood and structured throughout the process:

Upfront, to define the role and priorities
During the hiring process, to evaluate candidates' profiles
Immediately after hiring, to ensure a smooth onboarding process

Without this structure, even a strong candidate may struggle and take a long time to add value.

We can assist you in defining the role, recruiting, and/or onboarding the right marketing candidate.

A Different Approach from a Traditional Recruitment Firm

Maia Consulting does not position itself as just another consulting firm or recruitment agency.
We act as a guide for marketing recruitment, from defining the role to ensuring the new hire is up and running.

The key difference lies in our DNA: Maia Consulting is, first and foremost, a marketing consulting firm.

Our consultants are marketing professionals with 10 to 20 years of experience who work on a daily basis with B2B small and medium-sized businesses.

This is fundamentally changing the way we recruit:

The marketing role is defined in collaboration with practitioners in the field,
Candidates are evaluated based on their ability to deliver, not just on their background,
Marketing onboarding is handled by consultants who are already familiar with the realities of B2B small and medium-sized businesses.

We don’t hire “theoretical” candidates.
We hire marketers who can operate within your specific context.

Our Methodology: How Maia Streamlines Your Marketing Hiring Process

Our methodology covers the pre-recruitment, recruitment, and post-recruitment phases, with a clear goal: to recruit the right candidate and get them up to speed quickly.

Phase 1: Business Analysis & Marketing Needs

Understanding the Business Context
Analysis of Current Marketing Practices
Clarification of Objectives and Priorities
Identifying Actual Marketing Needs

Phase 2: Defining the Role and Framework

A Clear Definition of the Marketing Role
Expected Deliverables and Responsibilities
Key Skills Required
Truly Relevant Seniority Level
Job Success Criteria

Phase 3: Recruitment & Selection

Sourcing and Targeted Recruitment
HR Prequalification
Career and Technical Interviews with a Maia Consultant
Structured Evaluation Grid
Reasoned shortlist

Phase 4: Marketing Onboarding and Getting Started

Marketing onboarding provided by an experienced Maia consultant
Transfer of the marketing strategy and plan (if available)
Clarification of Priorities, Methods, and Expectations

Phase 5: Post-hiring follow-up (if necessary)

Onboarding over a period of 30, 60, or 90 days, depending on the position
Regular checkpoints to confirm that we're on the right track

This follow-up helps ensure the career path of the new hire, particularly in the case of a junior marketing professional.

The Benefits of Our Marketing-Driven Recruitment Approach

Hire a marketing professional who is truly suited to your situation
Significantly reduce the risk of poor hiring decisions
Save time in the decision-making process
Have a clear understanding of costs and expected value
Receive structured support, including marketing onboarding and post-hire follow-up as needed
Accelerate the impact of the newly hired employee

What types of marketing professionals do we help recruit?

We are recruiting marketing professionals whose profiles are well-suited to the size, maturity, and objectives of B2B small and medium-sized businesses.

1. Types of Profiles

Generalists: true Swiss Army knives who cover a wide range of marketing and communication fields
Specialized roles: from SEO/GEO experts to digital campaigns, CRM management and activation, lead generation, content strategy, and event planning.

2. Seniority Levels

Hiring a junior marketing professional requires clear guidance and extensive support during the onboarding process, particularly in B2B small and medium-sized enterprises.

Junior Marketing Specialist, up to 4–5 years of experience
Mid-level position, 5 to 8 years of experience
Senior-level professional with over 10 years of experience