Maia Consulting Serving Bemac
About Bemac
Bemac is a Belgian company specializing in fire safety, founded in 1973. Its mission is to design, manufacture, and install high-performance fire detection systems, while also providing maintenance services. Its top priority is the safety of its customers, and it is strongly committed to the quality and reliability of its installations.
The Bemac Issue
Bemac has engaged Maia Consulting to assist with its marketing strategy.
In 2020, Bemac reached a strategic turning point, driven by the need to reposition itself in the fire safety market.
Our consultant joined the team to develop a cohesive digital marketing strategy and implement tactics aimed at achieving tangible results and becoming the “top-of-mind” company in fire detection.
Bemac's Expectations
- Lead the marketing team in setting goals, creating schedules, and managing various projects
- Challenge and Define the New Marketing Strategy
- Support teams as they revamp their visual identity and launch their new website
- Increase the company's visibility and perception of innovation
- Enhancing the Employer Brand and Recruiting Talent
- Secure larger construction projects and larger facilities
Challenges and Solutions
Given that the SME’s marketing capabilities are still developing, along with the need to support management and advocate for projects, solutions rely on experience and key insights to guide teams and structure collaborations with external service providers (digital, events, etc.).
Examples ofInitiatives Undertaken
Brand Repositioning
We identified a need to revitalize Bemac’s visual identity:
- Implementation of the visual rebranding (logo, brand guidelines, marketing materials)
- Development of the new bilingual website (wireframes, content writing, etc.)
- Project Monitoring and Management with the EPIC Agency
Implementation of a marketing strategy
Employees were challenged to develop a new marketing strategy:
- New Definition of Objectives and the Strategic and Operational Marketing Plan (SMART)
- Development of the editorial plan for 2020 (newsletter, social media, banner ads, etc.)
Results Obtained
The collaboration with BEMAC resulted in a complete transformation of their brand image and marketing strategy. We redefined their objectives using a SMART strategic plan, redesigned their visual identity (logo, style guide), and developed a new multilingual website optimized for SEO. This redesign increased website traffic by 69% in Wallonia and by 230% in Flanders. In 2022, they recorded 11,000 visits—an 8% increase—and a 40% rise in Dutch-speaking visitors. On LinkedIn, their number of followers grew from 378 in 2021 to 1,105 in 2024, marking a significant expansion of their online presence.
You, too, can boost your marketing!
Would you like to benefit from the expertise of a Senior [Digital] Marketing Consultant who works closely with your teams and on your products, right here at your office?
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