Maia Consulting Supports Lambda-X
Introduction to Lambda-X
Lambda-X specializes in the design, development, and manufacture of optical systems.
The Lambda-X Problem
Lambda-X is seeking support for the launch of its Nimo Tempo product, a cutting-edge solution in the field of ophthalmic metrology that required ten years of research and development.
Given the complexity of the analyses it performs, it comes with a high-performance computer. As a result, its introductory price is three times higher than that of other products in the line in a market dominated by major German and American corporations.
Lambda-X's Expectations
- Understand the marketing challenges to support the launch
- Define the Strategic Marketing Plan
- Coordinate the necessary actions
- Provide guidance and advice to the marketing and sales departments
Challenges and Solutions
The process of purchasing products in this sector doesn’t involve Google searches. We therefore needed to find a platform that would allow us to reach all market participants in a highly targeted manner to achieve the best return on investment. We chose LinkedIn for its advertising capabilities, its ability to target a specific audience, and its retargeting features.
Examples ofInitiatives Undertaken
An Effective Content Strategy
A strategy for creating and distributing content—including articles, posts, visuals, videos, and more—is being developed to achieve three goals:
- Raise the product's visibility and brand awareness
- Drive traffic to the website
- Get contact requests
Teams Prepared for the Future
- Market and Competitor Analysis
- Implementation of measurement and analysis tools
- Website Optimization
- Concept development, scriptwriting, and co-direction of advertising spots
- Creating and Managing Targeted Advertising Campaigns on LinkedIn
Results Obtained
The implementation of a six-month marketing roadmap provided global visibility for the company and its product.
At the Milan trade show where Nimo Tempo was launched, all visitors to the booth were informed of the product's release and came to the booth to try it out.
Although the sales cycle is long in this industry (the average decision-making time is estimated at one year), three machines were sold within two months of the launch of Nimo Tempo at the Milan conference.
Our client shares their experience
The results of this campaign have exceeded our expectations. Stéphane played a major role in this success! He has a firm grasp of every aspect of a project like this, from defining the marketing strategy to meticulously monitoring its execution, all backed by impeccable project management!
You, too, can boost your marketing!
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