Maia Consulting Works with Digiteal
About Digiteal
Digiteal is a European fintech company specializing in electronic invoicing, payment, andOpen Banking solutions.
The Digiteal Challenge
Digiteal engaged Maia Consulting to boost its brand visibility across digital channels.
Before the project began, Digiteal had only one part-time employee responsible for addressing the most urgent marketing needs.
Our consultant joined the team for one day a week to develop a cohesive digital marketing strategy and implement tactics aimed at achieving tangible results as quickly as possible.
Digiteal's Expectations
- Refine the marketing strategy based on business priorities
- Enhance brand awareness through digital channels (SEO content, newsletters, social media, ads) and offline channels (trade shows and events)
- Skill Development for the Marketing Team
- Creating Lead Generation Campaigns
Challenges and Solutions
Creating high-quality technical content is a major challenge. In-house experts, who are often pressed for time, are not familiar with best practices in technical writing.
Our consultant therefore had to quickly immerse himself in Digiteal’s core business to deepen his technical knowledge. By consulting with his subject-matter experts as needed, he produced high-value-added, well-researched articles while optimizing the entire production process.
Examples ofInitiatives Undertaken
Content That Drives Business
We have identified opportunities for content creation to quickly achieve three concrete and measurable objectives:
- Increase the visibility of the Digiteal brand among decision-makers seeking information;
- Position Digiteal asthe leading expert;
- Generate contact requests.
Teams Prepared for the Future
Employees were made aware of the issues and trained in best practices so they could work independently on the following topics:
- Search Engine Optimization (semantic analysis, optimized content creation, and SEO);
- Social Selling on LinkedIn;
- Email campaigns, particularly those aimed at building customer loyalty.
Results Obtained
Search engine optimization was quickly identified as a crucial strategy for building Digiteal’s brand awareness and acquiring new customers.
An in-depth analysis was conducted to identify strategic keywords that present business opportunities for Digiteal.
The results achieved after implementing a content strategy are as follows:
- +160% in impressions
- +45% more clicks
- +35% more qualified leads
You, too, can boost your marketing!
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