5 Digital Marketing Techniques Explained by Professionals
On the set of LN24 for the “Success Stories” segment, the three of us—startup founders—joined Xavier Laoureux, co-founder of Mozzeno, and Matthieu Remy, CEO of Easyvest, to discuss the challenges of digital marketing.
A great opportunity for professionals to exchange ideas, in a discussion moderated by Pierre Hermant, on what we consider to be best practices in digital marketing today.
We wanted to share a quick summary of the key points with you; the full discussion can be found in the video at the end of the article.
1. The “look-alike” technique
This powerful technique involves creating a highly targeted audience by using your existing customers as a basis to profile people with the same needs. It’s even more effective because you can add additional criteria, such as age range or location.
2. Creating optimized content
Blogs and videos are very important communication tools. They allow you to build a relationship of trust with your audience. To achieve this, transparency and authenticity must be the cornerstones of your communication.
Once the content has been created and optimized using SEO (Search Engine Optimization), the next step is to distribute it. Be sure to use various communication channels to share it at a low cost.
3. Audio: A Content Format You Shouldn't Overlook
Here, we’re talking specifically about Vocal Search. Google is gradually transitioning from a search engine to an “answers” platform, which means you need to structure your content in the form of questions. What challenges is your audience facing, and how can you provide solutions? This is the mindset you need to adopt today when creating content.
4. Retargeting Scenarios
This digital technique makes it possible to explore several scenarios for interacting with prospects at different points in the customer journey in order to guide them toward the desired action.
5. Investing in Human Relationships
Digital channels are the perfect tool for introducing a product or service. Once this discovery phase is complete, it may be a good idea to reach out to the prospect in person. This will allow you to put them at ease and answer any remaining questions they may have before guiding them toward a purchase.