Study on the Purchasing Behavior of B2B SMEs in Belgium
This report presents an in-depth analysis of the purchasing behaviors of small and medium-sized B2B companies (SMEs with at least 25 full-time equivalents) located in Wallonia and Brussels, based on a qualitative study conducted by phone or via Teams with the CEO and centered on a series of questions and a discussion on this topic.
The objective of this study is to identify the selection criteria and expectations of B2B SMEs in their supplier selection process, in order to better understand current trends and the challenges they face. This analysis includes factors such as supplier search, quality expectations, comparison criteria, and emerging themes such as sustainability.
This study, conducted by the consulting firm Maia Consulting, is the first edition, and we will continue to collect data to refine and update it.