We’ve created several short videos to explore different aspects of LinkedIn, from updating your LinkedIn profile and company page to analyzing available statistics, posting content, and engaging with your audience. Each episode offers tips for improving your presence on this B2B social network.
Today, let's recap the highlights of this series of videos posted on our LinkedIn page.
- Watch the clips on YouTube
A Short Summer Series by Maia Consulting
Episode 1: Should You Post on Your Personal Page or Your Company Page?
We kicked off our summer series by discussing the relationship between your personal profile and your company page. We compared LinkedIn to a trade show. Visitors come to your booth via your company page, review information about your company, and are more likely to engage with you. Therefore, we recommend using your personal profile to actively engage with your company page on LinkedIn.
Episode 2: How to Optimize Your Profile Page?
Every detail of your profile is important. Fill out the basic information on your personal page. Post regularly and engage with your audience on your optimized page. You can click on the video for more details on how to optimize each section of your personal page.
Episode 3: How to Post Using Your Personal Page?
As a CEO or expert in your industry, you have a unique opportunity to position yourself as a key player in your field by sharing your ideas on LinkedIn. Engage your audience with valuable content from your personal profile. For example, you can share professional achievements, announce events and conferences, or share your thoughts on emerging trends.
Episode 4: How to Optimize Your Business Page?
Optimizing your LinkedIn Company Page is essential for increasing your brand’s visibility, engaging your audience, and attracting top talent. The first step is to fill out the information on your Company Page just as you did for your personal profile. You can watch the video here for each section. Next, communicate effectively on your well-optimized Company Page.
Episode 5: How to Post Effectively on Your Business Page?
In this episode, we answered practical questions about posting on your business page, including how often to post, text structure, and the use of hashtags, emojis, and @ mentions in a post.
Episode 6: How to Manage Comments and Increase Your Visibility?
Keep in mind that LinkedIn thrives on meaningful conversations and high-quality exchanges. It’s best to check your LinkedIn account every workday. Respond to comments with genuine replies and encourage your audience to engage more in the comments.
Episode 7: A Checklist for Effectively Managing Your LinkedIn Pages
After discussing how to optimize your LinkedIn page and what to post, we suggest A Practical Guide to Your LinkedIn Posts. For example, what time should you post, and what type of post should you choose? Watch the video below to learn about these best practices.
Episode 8: What Statistics Are Available on LinkedIn, and How Can You Make the Most of Them?
LinkedIn offers a range of valuable metrics for your company page. In this video, we’ll walk you through the “Metrics” page. There, you’ll find information about your content, as well as visitors, followers, leads, competitors, and employee advocacy. All metrics are available for up to a rolling one-year period. We recommend that you export and save this information if you’d like to build a more comprehensive history.
Episode 9: How Do You Create a Campaign on LinkedIn?
In the last episode, we explained how to launch a LinkedIn campaign step by step. If you have any other questions in your day-to-day work, feel free to contact us for professional assistance.
LinkedIn: An Essential Tool for B2B SMEs
LinkedIn allows you to connect with other companies, generate qualified leads, strengthen your brand, and stay competitive in your industry.
Be sure to put into practice the tips we’ve shared in these videos, which will help you optimize your LinkedIn pages.
If you need practical assistance or have specific questions, our consultants can help you.
Stay tuned for more exciting content.