How Belgian B2B SMEs Can Improve Their SEO Using Ubersuggest
According to a HubSpot study (2023), 69% of companies say that boosting their online visibility is a top priority, and 72% of marketers now use SEO tools to analyze and optimize their digital performance. For many Belgian B2B SMEs, analyzing their website’s performance remains a challenge. For many Belgian B2B SMEs, analyzing their website’s performance remains a challenge. Between complex tools like GA4 and limited resources, it becomes difficult to get a clear picture of what’s actually working.Ubersuggest offersa simple, intuitive, and free alternative (with account creation), allowing you to quickly get concrete insights into your site’s health and your online visibility. In this article, we’ll show you how to use this tool to strengthen your SEO and SEA strategies.
Why should a B2B small or medium-sized business use Ubersuggest?
Ubersuggest makes SEO analysis easy: with just a few clicks, you can identify your main keywords, analyze your pages, and discover new content opportunities. It’s ideal for a marketing manager who needs to quickly optimize their website.
Real-world example: A Belgian SME specializing in ventilation discovers through Ubersuggest that several technical pages are ranking on page 2 for strategic keywords. After optimizing the content and tags, these pages reach the top 10, generating more requests for quotes.
Ubersuggest thus becomes a key tool for managing a cohesive SEO/SEA strategy.
Key Feature #1: Site Audit
The audit analyzes the technical health of your website: errors, speed, indexing, page size, mobile compatibility… everything that can impact your SEO.
Example: The tool regularly detects orphaned pages (pages with no internal links pointing to them). These pages are not crawled effectively by Google and rank poorly. Adding relevant internal links immediately improves their indexing and visibility.
The audit therefore serves as a quick assessment that helps prioritize SEO actions.
Key Feature #2: Keyword Tracking
Ubersuggest shows the keywords your site ranks for, how they've changed over time, and estimated traffic. This is an essential feature for:
- see which pages are making progress,
- identify those that need to be optimized,
- identify new opportunities.
For small and medium-sized businesses, this is a simple way to continually adjust their content strategy.
Key Feature #3: Keyword Research and Generation
Ubersuggest generates relevant keyword ideas along with search volume, CPC, and SEO difficulty.
Understanding the Challenges of SEO:
- 0–30: easy → perfect for Belgian small and medium-sized businesses.
- 30–60: moderate → requires high-quality content.
- 60+: highly competitive → often ideal for SEA work.
For a Belgian B2B small or medium-sized business, this makes it possible to effectively prepare SEO or SEA campaigns, write optimized articles, and create targeted landing pages. You can quickly identify keywords that are easy to rank for, those that require more effort, and those that offer strong commercial potential.
Ubersuggest also excels at keyword research. Based on a given term, the tool generates relevant ideas, along with key metrics such as search volume, SEO difficulty, and cost per click (CPC)…
Key Feature #4: Competitive Analysis
Ubersuggest identifies your SEO competitors and the keywords that drive their traffic. This allows you to:
- identify high-performing content,
- identify untapped topics,
- understand the dynamics of the Belgian market.
A valuable advantage in a competitive B2B landscape.
How to Incorporate Ubersuggest into Your Marketing Strategy
Ubersuggest integrates easily into an existing marketing strategy. It can be used on an ad hoc basis—for example, to conduct a quarterly audit—or on a regular basis to track your rankings and performance.
When combined with Google Analytics 4 or a custom dashboard, it provides a more comprehensive level of analysis. It then becomes a decision-making tool: Which content should you prioritize? Which keywords should you focus on? Where should you concentrate your advertising efforts?
There are many different use cases: optimizing a showcase website, setting up a Google Ads campaign, boosting the visibility of a service portfolio, or improving your blog’s performance.
Conclusion
For Belgian B2B SMEs, Ubersuggest is a simple, accessible, and effective tool for building a solid SEO strategy. Technical audits, keyword tracking, content ideas, and competitive analysis: it has everything you need to improve your visibility.
If you’d like to learn more about a more comprehensive tool, we recommend Semrush.
Feel free to contact us for more information.