Turn your team photos into memorable Christmas content with new technologies
The holiday season is an ideal time for B2B SMEs to strengthen their brand image and demonstrate their commitment to their customers. However, in a market saturated with content, standing out can seem difficult. Fortunately, new technologies offer simple and affordable solutions for producing professional and festive visuals, even with limited resources.
In this article, discover three innovative ways to create captivating Christmas videos using TikTok filters, an AI generator, and Canva templates. Follow our step-by-step guide to incorporate these tools into your communication strategy while staying on track with your marketing goals.
1. Create a festive mini-video with a TikTok filter
TikTok is an ideal platform for creating content and capturing the attention of your audience (your future employees) with short, creative videos to boost your employer brand. During the holidays, many themed filters are available for free, making it an accessible tool for all SMEs. The goal here is to create a dynamic mini-video titled “Ready for Christmas!” to share your team’s festive spirit.
Detailed steps:
1. Create a TikTok account (if you haven't already)
- Download the TikTok app (available on iOS and Android).
- Follow the steps to set up an account under your company's name.
2. Start creating a video (live)
- Open the TikTok app.
- Click the “+” icon at the bottom of the screen to create a video.
3. Select a Christmas filter
- In the menu, click "Effects" (located to the left of the record button).
- Browse the categories to find the “Christmas Filter.” This filter transforms your photo into a Christmas scene.
4. Prepare the shot
- This filter is ideal for buildings; it also works on people, but the results are more unpredictable.
- We recommend using it to let your customers know that you're switching to holiday mode or to announce your end-of-year closure.
5. Record the video
- Set up your phone, and when everyone is ready, click the red button to record a 15-second video.
While recording, add a simple message such as “Happy Holidays!” to accompany the video.
6. Save and Share
- Once the video is recorded, click “Next” to finish.
Add a description, hashtags such as #Christmas2024 or #CompanyParty, and tags if necessary.
Benefits:
- Free and fast: No technical skills or budget required.
- Engagement: Short, dynamic videos captivate your audience and reinforce your company’s approachable image. This is always good for your employer branding.
- Visibility: By using hashtags and festive content, you increase the chances of engagement and going viral.
2. Customize your content with OpenArt’s AI filter: a free and powerful tool
Why OpenArt?
OpenArt is a free, user-friendly platform that uses artificial intelligence to transform your photos into stylized works of art. It’s an ideal solution for SMEs looking to create unique content, perfect for greeting cards or marketing materials.
Detailed steps:
1. Create a free account:
- Visit OpenArt.
- Sign up for free with your email address.
2. Access the Christmas filters
- Once you're logged in, go to the "Apps" tab.
- Search for and select the "Christmas" theme, which offers festive filters perfect for the holiday season.
3. Configure the settings for optimal results
- In the options, set the "Creativity" parameter to 0.05. This ensures a realistic rendering while adding an artistic touch.
4. Upload your team photo
- Upload a photo of your team or a scenario. For best results, we recommend using high-quality photos and limiting the number of people to a maximum of 5.
5. Select and save your creation
- Once the filter has been applied, browse through the available options and select the one that best meets your needs.
- Click the "Save" button to download the final image.
6. Reuse the image in Canva (optional)
- If you'd like to incorporate your design into a collage or festive layout, you can import it directly into Canva. (See step 3 for detailed instructions.)
Benefits:
- Free and accessible: No fees or technical skills required.
- Personalized result: Your photos take on a unique artistic dimension, suited to the holidays.
- Versatile: The generated images can be used across a variety of platforms, such as social media, emails, or printed cards.
Christmas Content with OpenArt
3. Enhance your photos with Canva: two ready-to-use templates
Why Canva?
Canva is the go-to tool for SMEs looking to quickly create high-quality visuals. With its customizable templates, all you need is a photo to create a festive collage.
Steps for the horizontal model:
- Access the landscape template: Click here.
- Add your team photo: Drag and drop an image and resize it to fit the frame.
- Customize the text: Add a greeting or your slogan.
Steps for the vertical model:
- Access the vertical template: Click here.
- Repeat the steps above to adjust the photo and text to a portrait orientation.
Benefits:
- Ease of use.
- Adaptable to different situations
Conclusion
B2B SMEs have never had so many opportunities to tap into digital creativity. Whether it’s a TikTok filter, an AI generator like OpenArt, or Canva templates, these tools make it possible to create original, festive, and engaging content without requiring significant resources.
Investing in this type of festive communication not only strengthens your company’s image but also positions you as an innovative brand that connects with your customers. So let your imagination run wild and create memories that will make this end-of-year season unforgettable!